Brian Hoogerwerf
Salesforce Consultant & Leader
I help organizations unlock the full potential of the Salesforce platform. With years of experience spanning consulting, architecture, and team leadership, I bring a strategic and hands-on approach to every engagement.
Featured Projects
A selection of engagements where I've made an impact.
Enterprise Salesforce Transformation
2023Led a multi-cloud Salesforce implementation across Sales Cloud, Service Cloud, and Experience Cloud for a Fortune 500 manufacturer.
CPQ Implementation
2022Designed and delivered a Salesforce CPQ solution that reduced quote turnaround time by 60% for a mid-market technology company.
Field Service Rollout
2022Implemented Salesforce Field Service Lightning for a national service organization with 500+ field technicians.
Data Migration & Integration
2021Architected a complex data migration from legacy ERP to Salesforce with real-time MuleSoft integrations.
Industries I've Served
Cross-industry experience that informs every engagement.
Influential Books
Books that have shaped how I think, lead, and build.
The Innovator's Dilemma
Clayton M. Christensen
Changed how I think about disruption and technology adoption.
Extreme Ownership
Jocko Willink & Leif Babin
A masterclass in leadership accountability.
The Lean Startup
Eric Ries
Essential reading for anyone building or transforming organizations.
Never Split the Difference
Chris Voss
Negotiation tactics that apply far beyond the boardroom.
Good to Great
Jim Collins
Timeless principles on what separates good companies from great ones.
Atomic Habits
James Clear
A practical framework for building systems that stick.
Favorite YouTube Videos
Talks and content I keep coming back to.
How to Speak
Patrick Winston — MIT OpenCourseWare
A legendary lecture on the art of effective communication.
The Art of Innovation
Guy Kawasaki
Practical wisdom on creating remarkable products and ideas.
Start With Why
Simon Sinek — TED
The golden circle framework that reshaped how I think about leadership.
The Puzzle of Motivation
Dan Pink — TED
Why traditional rewards don't work — and what does.
My Lists
Curated picks from tools to podcasts — things I genuinely use and recommend.
Salesforce Resources I Actually Use
- Salesforce Help & Training (Trailhead)
- Salesforce Developers Blog
- Admin.salesforce.com
- SFSE (Salesforce Stack Exchange)
- Salesforce Ben
Tools in My Daily Stack
- Salesforce
- Slack
- Notion
- Loom
- Linear
- VS Code
Podcasts Worth Your Time
- Good Day Sir! Show
- Salesforce Admins Podcast
- How I Built This
- Masters of Scale
- The Tim Ferriss Show
Outside of Work
The things that keep me curious and energized.
Golf
An endless pursuit of that perfect round.
Cooking
Experimenting with new cuisines and techniques.
Travel
Exploring new places, cultures, and perspectives.
Reading
Business, history, and the occasional thriller.
Technology
Tinkering with the latest tools and platforms.
Fitness
Staying sharp mentally and physically.
Let's Connect
Whether you're evaluating Salesforce, navigating a complex implementation, or just want to talk shop — I'd love to hear from you.