Brian Hoogerwerf

“I had the pleasure of managing Brian during his time as a Senior Technical Salesforce Manager and Architect on my team. From the beginning, it was clear that Brian brought a deep level of Salesforce expertise and technical leadership to every project he touched.

Brian played a pivotal role in several major initiatives. He designed the technical architecture for our new hot lead management solution, which greatly simplified and clarified the lead management process for our sales organization. He also led a successful Net Zero implementation and served as both the technical lead and overall project manager for our migration to an upgraded Salesforce chat platform. That migration not only improved the experience for our customers but also enhanced efficiency for our internal service teams.

Beyond his technical contributions, Brian excelled as a people manager. He built strong relationships with his team members, ensured they had the support and clarity they needed, and effectively managed our team's agile development and deployment processes. I also valued how consistently he kept me informed—communicating progress, identifying risks early, and providing thoughtful recommendations to keep initiatives on track.

Brian is a skilled Salesforce leader who combines technical excellence with strong communication and team management abilities. Any organization would benefit from his expertise and leadership.”

“I've had the privilege of working side-by-side with Brian for more than five years, supporting first the Sr. Director of Sales and Marketing Enablement and later a Salesforce Platform Owner. Throughout that time, we partnered closely to guide our teams in delivering a high-quality, reliable platform for the organization.

Brian has been an exceptional collaborator as we strategized, designed, and evolved a Salesforce ecosystem meant to serve a diverse global user base—including Sales, Support, Field Engineers, Marketers, Product Managers, Scientists and others. Together, we worked to ensure the platform remained nimble, scalable, and consistently aligned to both internal needs and the experience we aimed to provide our external customers.

One of Brian's strengths is his ability to build and maintain strong cross-functional relationships. We frequently collaborate with owners of other systems and platforms to ensure seamless integrations, cohesive processes, and meaningful value for the business. His versatility, calm under pressure, and willingness to pivot as challenges arose were instrumental in keeping our initiatives on track.

Brian, in our partnership, also played a key role in bringing together top-tier Salesforce professionals to ensure we were building with equity, quality development practices, and the right technology. His leadership and expertise made a measurable impact, and any team would be fortunate to have him.”

“I had the privilege of working with Brian at Bio-Techne for nearly six years, and I can confidently say he is one of the best managers I've ever worked with. His deep technical expertise and architectural vision were instrumental in shaping our Salesforce ecosystem.

We partnered on numerous projects, including implementing complex Salesforce CPQ approval processes, designing quote templates, and optimizing our global territory management processes. Beyond his technical acumen, Brian excelled at building a high-performing team.”

“I had the opportunity to work with Brian for nearly two years as a Salesforce Admin on his team. As our Salesforce Architect and manager, Brian designed and led the implementation of a single Salesforce instance built to serve Bio-Techne's current brands and scale with future acquisitions.

What I most appreciated about Brian as my manager was his ability to unblock our team. His technical expertise enabled him to dive into detailed conversations about Flows, data structures, CPQ, and other complex components. At the same time, Brian stayed closely in tune with his team.”

“I had the pleasure of consulting for Bio-Techne a couple of times, and during that time, I was consistently impressed by Brian's leadership, clarity of vision, and ability to drive meaningful outcomes. As a Senior Manager, Brian strikes the rare balance of being both highly strategic and deeply invested in the day-to-day success of their team and partners.

Brian created an environment where collaboration was natural and productive, clearly communicated expectations, removed roadblocks quickly, and encouraged innovative thinking—making it easy for me to deliver strong results. His ability to translate complex business needs into actionable direction is one of the best I've seen.”

“Brian made working with him and his team effortless and fruitful. He was an expert in leading efforts to improve customers loves through Salesforce enhancement and customization. I wish all colleagues I work with would be similar to Brian!”

“Brian was available on short notice to offer some expert guidance as my non-profit organization expands its use of the Salesforce platform. Specifically, he offered some tips on approaching a Raiser's Edge migration as well as recommendations on specific apps that might be useful to us.”